Sexy Crab
Brand Development &
Pre-launch Social Media Campaign
Creative concept
Instagram content creation
Translation (English → Traditional Chinese)
Guess who we are?
A lost legend, a nowhere-to-find flavour.
The Shanghainese delicacy chose to stay low-profile and didn’t reveal itself until the very last moment,
right before it set foot in the cultural landmark.
Presenting the velvety and fresh indulgence from the seasonal hairy crabs,
the contemporary noodle bar soon stormed the social media and headlines of digital magazines.
And, perhaps, the WhatsApp and telephone of Sexy Crab:
in just 2 weeks, the eatery got 1,500 reservations.
Thanks to the effort of our digital marketing team and designers,
more people now know about how magnificent the hairy crabs can be!