Old wine in a new bottle.

We refreshed not only the brand’s image,
but also the way of how people perceive health:
Act ahead, act before getting sick -
we should proactively tackle Mibyou, a concept similar to ‘sub-healthy’ state.

That was where the change began.

Not many rely on herbal liquor to strengthen his or her health,
but health supplement? A bottle please.

We pushed it towards the sweet spot.

Cells at Work! (工作細胞) and The Learning Curve of a Warlord (大帥哥) fed our mind.
Two TVC animations featuring the new mascot Yomeishu Sensei were produced,
conveying what is Mibyou and the health benefits Yomeishu (the drink) can bring.

Do you want a sip?